Riley's vision was inspired by observing chickens. He noticed how their three-pronged feet provided stability and balance, leading him to design arch supports that mimicked this natural structure. This innovative approach quickly gained traction, and by the 1920s, New Balance had expanded its product line to include orthopedic shoes, particularly for those who spent long hours on their feet.

Diversifying into Athletic Footwear

In 1938, Riley partnered with Arthur Hall, and together they began producing custom-made running shoes. These shoes were designed to cater to the specific needs of athletes, providing unparalleled support and comfort. The brand gained recognition for its meticulous craftsmanship, and by the 1960s, New Balance had established a reputation for creating high-quality footwear for runners.

However, it was in 1972 that the brand truly entered the mainstream. With the release of the iconic New Balance 320, the company garnered widespread acclaim. The shoe's innovative design and superior fit earned it the title of "Best Running Shoe" by Runner's World magazine. This marked the beginning of New Balance's ascent to becoming a global leader in the athletic footwear industry.

Made in the USA: A Commitment to Quality

One of the distinguishing features of New Balance is its commitment to domestic manufacturing. Unlike many other brands that outsourced production overseas, New Balance continued to produce a significant portion of its footwear in the United States. This decision was driven by a dedication to quality and a belief in supporting local economies.

This commitment to domestic production has not only helped maintain high standards but also resonated with consumers who value American-made products. In an era where mass production is the norm, New Balance's focus on craftsmanship and attention to detail sets it apart.

Beyond Athletic Shoes: A Lifestyle Brand

Over the years, New Balance has expanded its offerings beyond just athletic footwear. The brand has successfully transitioned into the lifestyle market, creating stylish and comfortable shoes that appeal to a broader audience. Collaborations with designers and celebrities have further cemented its place in the fashion world.

Despite its growth, New Balance has remained true to its core values: innovation, quality, and a commitment to customer satisfaction. Whether you're a professional athlete or someone looking for comfortable everyday shoes, New Balance continues to deliver products that exceed expectations.

Looking to the Future

As New Balance moves forward, it remains dedicated to pushing boundaries in both performance and design. With ongoing investments in research and development, the brand is constantly exploring new materials and technologies to enhance the comfort and durability of its footwear.

At its heart, New Balance is more than just a footwear company—it's a community. By staying true to its roots while embracing change, New Balance ensures that every step you take is one of confidence and style.